A Simple Marketing Task Approval Process to Be More Productive

A Simple Marketing Task Approval Process to Be More Productive Imagine this. Everyone on your team knows exactly what to work on. They knock out high-quality work. The best part? They hit every deadline while they’re at it. And the manager’s role? Leading a simple, two-stage marketing task approval process. Stage one:  you assign a task. Stage two:  you approve the task. Boom. Celebration time. Marketing workflow processes  that actually work are potent productivity boosters. But nestled within every project are tasks that need to be done on time and up to standard. Layering complicated task workflows into your marketing project management process  doesn’t help. Enter today’s post. You’re about to learn a simple, two-stage marketing task approval process that will make you and your team more productive than ever. This process will help marketing managers: Ensure quality standards are always met. Enjoy a nearly-frictionless project management process. Become even better leaders by empowering their team. And it will help marketing team members: Have total clarity on what’s expected of them. Dodge the dreaded feedback void by understanding exactly where their work stands. See a coherent roadmap of what to work on right now in relation to their entire workload. No matter what your role is, this marketing task approval process will cut the clutter and help you do your best, most efficient work to date. but if you’d rather skip the reading and jump straight into getting things done Put Your Marketing Task Approvals On Auto-Pilot With In marketing, there’s an endless swamp of details. There are hidden snags just below the surface that can trip up even the best teams. In turn, this makes running a marketing team at full-speed a challenge. And a frustrating one at that. That’s why we built simple, yet sophisticated, task workflows  to supercharge your output. Recommended Reading: This is How You Supercharge Your Teams Workflows Here’s what your marketing life will look like when powered by task workflows: Avoid static and jump straight into the action  with an ultra-organized task dashboard. Easily assign + schedule tasks with a single click  without drop downs or an endless string of clicks. Benefit from detail-rich tasks  so your team has the context to get the job done right. Prioritize tasks as you see fit  based on overall workload. Rock a seamless combination  of both your personal and team task lists. Enjoy Task Approvals (available on Team Pro plans and higher) as an integrated part of every workflow! This means you can: assign others to review tasks, make decisions faster, and keep track of it all directly in †¦ Say â€Å"sayonara† to endless email threads, constant reminders, and needless interruptions. Schedule a demo  for your team today or snag a free trial  to test drive it in the wild. Master Your Marketing Task Approval Process With Our Free Excel Marketing Checklist Template Up ahead, you’ll get a step-by-step process to master your marketing task approvals. We created the following kit of resources: Marketing checklist template  so your team can march through every task with minimal friction. Marketing team active list  so you can gauge team member workloads at a glance. Marketing project management template Word document  to help supplement your big-picture marketing efforts. Sprint backlog Excel spreadsheet  to plan and manage the scope and timelines of your projects. Snag these docs and follow along as you read today’s post to put everything into action. Alright, let’s rock.

What Fail to Reject Means in a Hypothesis Test

What 'Fail to Reject' Means in a Hypothesis Test In statistics, scientists can perform a number of different significance tests to determine if there is a relationship between two phenomena. One of the first they usually perform is a null hypothesis test. In short, the null hypothesis states that there is no meaningful relationship between two measured phenomena. After a performing a test, scientists can: Reject the null hypothesis (meaning there is a definite, consequential relationship between the two phenomena), or Fail to reject the null hypothesis (meaning the test has not identified a consequential relationship between the two phenomena) Key Takeaways: The Null Hypothesis In a test of significance, the null hypothesis states that there is no meaningful relationship between two measured phenomena. By comparing the null hypothesis to an alternative hypothesis, scientists can either reject or fail to reject the null hypothesis. The null hypothesis cannot be positively proven. Rather, all that scientists can determine from a test of significance is that the evidence collected does or does not disprove the null hypothesis. It is important to note that a failure to reject does not mean that the null hypothesis is true- only that the test did not prove it to be false. In some cases, depending on the experiment, a relationship may exist between two phenomena that is not identified by the experiment. In such cases, new experiments must be designed to rule out alternative hypotheses. Null vs. Alternative Hypothesis The null hypothesis is considered the default in a scientific experiment. In contrast, an alternative hypothesis is one that claims that there is a meaningful relationship between two phenomena. These two competing hypotheses can be compared by performing a statistical hypothesis test, which determines whether there is a statistically significant relationship between the data. For example, scientists studying the water quality of a stream may wish to determine whether a certain chemical affects the acidity of the water. The null hypothesis- that the chemical has no effect on the water quality- can be tested by measuring the pH level of two water samples, one of which contains some of the chemical and one of which has been left untouched. If the sample with the added chemical is measurably more or less acidic- as determined through statistical analysis- it is a reason to reject the null hypothesis. If the samples acidity is unchanged, it is a reason to not reject the null hypothesis. When scientists design experiments, they attempt to find evidence for the alternative hypothesis. They do not try to prove that the null hypothesis is true. The null hypothesis is assumed to be an accurate statement until contrary evidence proves otherwise. As a result, a test of significance does not produce any evidence pertaining to the truth of the null hypothesis. Failing to Reject vs. Accept In an experiment, the null hypothesis and the alternative hypothesis should be carefully formulated such that one and only one of these statements is true. If the collected data supports the alternative hypothesis, then the null hypothesis can be rejected as false. However, if the data does not support the alternative hypothesis, this does not mean that the null hypothesis is true. All it means is that the null hypothesis has not been disproven- hence the term failure to reject. A failure to reject a hypothesis should not be confused with acceptance. In mathematics, negations are typically formed by simply placing the word â€Å"not† in the correct place. Using this convention, tests of significance allow scientists to either reject or not reject the null hypothesis. It sometimes takes a moment to realize that â€Å"not rejecting† is not the same as accepting. Null Hypothesis Example In many ways, the philosophy behind a test of significance is similar to that of a trial. At the beginning of the proceedings, when the defendant enters a plea of â€Å"not guilty,† it is analogous to the statement of the null hypothesis. While the defendant may indeed be innocent, there is no plea of â€Å"innocent† to be formally made in court. The alternative hypothesis of â€Å"guilty† is what the prosecutor attempts to demonstrate. The presumption at the outset of the trial is that the defendant is innocent. In theory, there is no need for the defendant to prove that he or she is innocent. The burden of proof is on the prosecuting attorney, who must marshal enough evidence to convince the jury that the defendant is guilty beyond a reasonable doubt. Likewise, in a test of significance, a scientist can only reject the null hypothesis by providing evidence for the alternative hypothesis. If there is not enough evidence in a trial to demonstrate guilt, then the defendant is declared â€Å"not guilty.† This claim has nothing to do with innocence; it merely reflects the fact that the prosecution failed to provide enough evidence of guilt. In a similar way, a failure to reject the null hypothesis in a significance test does not mean that the null hypothesis is true. It only means that the scientist was unable to provide enough evidence for the alternative hypothesis. For example, scientists testing the effects of a certain pesticide on crop yields might design an experiment in which some crops are left untreated and others are treated with varying amounts of pesticide. Any result in which the crop yields varied based on pesticide exposure- assuming all other variables are equal- would provide strong evidence for the alternative hypothesis (that the pesticide does affect crop yields). As a result, the scientists would have reason to reject the null hypothesis.

Grant Proposal Research Example | Topics and Well Written Essays - 2000 words

Grant - Research Proposal Example stand that democracy is one of the main factors that have made countries such as United States, Britain, France, Japan, etc to be highly industrialized. This is because democracy is able to promote accountability in the governance system of a state. This in turn will minimize corruption, as well as encourage the administrators of a state to work hard, for the purposes of satisfying the various needs of the population. Furthermore, a democratic country has political stability, and the justice system serves every member of the society equally. This research is also interested in this concept of democratization, mainly because of the effects that face countries which are not democratic. For instance, in the year 2007, Kenya was able to experience deadly post election violence because of the undemocratic nature of its leaders (Iraki, 212). The elections were conducted, and because of serious breaches of election laws, President Kibaki won, amid opposition from his competitors. Kenya is not the only country to experience violence because of undemocratic behavior. Other countries include Sierra Leone, Liberia, Ivory Coast, Zimbabwe, etc (Kilonzo, 247). Democracy is therefore an important element that countries have to practice in cas e they need to promote political stability, as well as economic development. This paper seeks to analyze democracy and democratic consolidation in Zimbabwe and Kenya. Zimbabwe is a country found in Southern Africa, and it is under the leadership of President Robert Mugabe, who took power in 1987 (Derman and Randi, 37). There are two main political parties in Zimbabwe, ZANU PF, led by President Mugabe and Movement for Democratic Change (MDC) that is led by Morgan Tsvangirai. Robert Mugabe has always been accused of undemocratic practices; initiating policies that would make him cling to power (Derman and Randi, 37). For example, in the 2008 elections of Zimbabwe, there were a variety of irregularities, and this led to the declaration of

Charater notebook Article Example | Topics and Well Written Essays - 750 words

Charater notebook - Article Example Additionally, Corie illustrates the theme of change as she seeks to change both Paul and Ethel’s preferences to conform to her own specifications. Consequently, she manages to change her mother’s view towards dating again, as the play reveals that Ethel spent the night at Victor’s house after the blind date. (Simon, 1964) After an argument with Paul, Corie manages to throw him out of the house and as a result of the alienation, Paul takes to drinking and adheres to Corie’s specifications of animproper and undignified man. The play is built on the concept of transition as each character tends to transition into new attributes after a different encounter in the play. Ethel was reserved about the blind date between her and Victor and during the blind date, Paul and Ethel sit on their chairs as Corie and Victor dance with the belly dancer. The twist in character changes sees Ethel step out of her comfort zone and spend the night with Victor on their first encounter a fete which Corie would not have anticipated. Paul decides to walk on the snow bare footed irrespective of his prior reservations stating that the snow was 17 degrees. With respect to the circumstance focused on in the play, the author illustrates the theme of change in the different acts. In act one, Corie notes Paul’s conservative attributes and states some instances where his reservations conflicted with her needs. She notes that while they were in a party, Paul kept staring at his coat instead of mingling with other people who were present.Paul is calm, reserved and dejected and only conforms to a given lifestyle due to factors derived from his career and general outlook to life. He appreciates order and is very reserved when he is in contact with new people, he comes across as a shy person but it is revealed that his line of work forces him to embrace his character. In one of their arguments, Corie states that Paul is just a

'Critically examine the relationship between war and underdevelopment' Essay

'Critically examine the relationship between war and underdevelopment' - Essay Example Before analyzing the impact of war on development, the present paper will first provide a precise discussion of factors that cause war. Structural and determinist explanations of the causes of war or violence suggest that circumstances compel people to involve in war. There can be several economic factors relating to grievances, inequality or scarcity; social issues relating to some kind of ethnic, religious or gender differences; or political factors like incompatible claims to power, resources etc. Some other explanations look at the agency problems and claim that war results from the choices that people’s agency choose and their fight is quite rational. If the previous two approaches of explaining the causes of war are combined, then it can be said that people’s choice of getting into violence or war is shaped by the prevailing circumstances, which may be based on some conflicting interests or differing rationalities among groups. There is no doubt that war has numerous negative impacts on social, political and economic life of people. Many people are of the opinion that war negatively affects development of a country or region. Huge costs are involved in war. There are a lot of studies which have described several negative effects of war. Among various types of costs, the economic costs are the most important ones that directly affect the developmental process of a country or region. According to Dreze and Gazdar (Dreze and Gazdar, 1991, p. 930), the economic and welfare consequences that resulted from UN-Iraq Gulf war was more severe than the suffering that resulted directly from the war. There exists a distinction between direct and indirect costs of war on human welfare. Direct costs imply the destruction that the war causes to the civilization, while indirect costs are those that are realized in the later periods. During war several economic strategies are undertaken which produces huge impact, mostly in a negative way on the development. For

Employee Satisfaction and Dissatisfaction Research

Employee Satisfaction and Dissatisfaction Research 1.0 Introduction Every human being has satisfaction and dissatisfaction for certain things. So, employees will have own satisfaction and dissatisfaction for the management team in the company. Employee satisfactions define as how happy for workers are with their job and working environment and dissatisfaction mean the employees not happy with the management or working and environment. Employee is very important for the organization. It is because if without labor, the production line cannot function well and it will lead to loss for the organization. The company that I was interview is SPK wholesale stationary Sdn Bhd and the employee that I was interviewed is Yee Jeun Fui and he was the information technology consultant in the company. Previously SPK were not having any system related to technology for example, bar code system and CCTV system. After Yee Jeun Fui was worked there in year 2009, bar code and CCTV system was installed in the company to get more convenience quality and all the transaction was record by computer system. Besides, the security for the company was also improved because CCTV was installed. 2.0 Body 2.1 Satisfaction 2.1.1 Position Provided The IT consultant mentions that the position provided by the company is satisfied for him. It is because the company gives the all authority about IT for him and then he will feel like he has the power in the company and this is better when compare with previous company. It is because previously he was worked at a computer shop and the shop only provided technician position for him. The opinion of our group is giving higher position and authority to the employee is important. It is because when giving higher position and authority can lead to satisfaction for the employee and then the more efficiency work will come out. For example, the SPK Company was already set up computer system and records all the transaction by using computer and currently is better than earlier, because earlier is using hand writing to record the transaction and now the work is more efficiency. 2.1.2 Holistic Concern Besides, company concern for their employees family was also important and it will also lead the satisfaction for the employee. If a company care about holistic concern for their employee then the employee will me more loyalty for the company it is because the company will giving a feeling to their employees about the company care for human relationship and not too tie follow the rules. The IT consultant giving real example and saying that in year 2009, his grandfather was pass away, and the company was also allowed him to take emergency leave even though that time, he just join the company for few month only. Besides, when his sister registered married in last year, the company also allowed him to take leave to attend for his sisters registered married. According to this two cases, shown that the company care for employees family. 2.1.3 Benefit Furthermore, the company also giving the benefit for employees likes Kumpulan Wang Simpanan Perkerja (KWSP), reward those who are done excellent job as an encouragement to encourage them to improve. Some benefit for the company giving KWSP is make sure their employee after retirement still can maintain their lifestyle. Besides, the company also invite their employee join a trip to have a holiday in oversea. This not only can enhance the relationship between each other and also can learn new knowledge from the trip. 2.2 Dissatisfaction 2.2.1 Salary The information giving by the IT consultant, the salary giving by the company is not reach for his expectation. It is because he needs to cover his petrol fees and the company office is far away from his house. So it means that, he needs to drive all the way from Kulai to Skudai to work every day and the company didnt give the subsidy for his petrol fees. The opinion of our group is salary must be given depends on the requirement of the employee like depend on their capacity level or academic level. For example, company can set their introductory salary for the new employee and depend on their level. Moreover, the transport fees also should be given by the company to fulfill the employees satisfaction then only the turnover rate in the company will become lower. 2.2.2 Stress According information giving by the consultant, the SPK Company is setting up franchise business. In year 2010, one new outlet has been opened in Kulai and it name as V-STAT stationary retailer shop. At the time, before open the new shop, the consultant has to rush up his work to inspect overall process of the new shop. For example, he has to inspect the decorate process; set up a computer system with can link to headquarter and recruit new employee. During the period, he was felt stressful to all these work, because he only was an IT consultant and the work giving by the top are too much. Those work given by the superior let him felt stressful and unsatisfied. Stress is invisible pressure, some of company just wants to achieve the goal set and never concern for their employee by giving more tasks and the task given was out of range. Therefore, the employees will be in stress situation and the work done become lack of quality. So, superior must given task to an employee according to their ability then only the dissatisfaction of employee will not happen. 2.2.3 Poor working environment condition The information given by the IT consultant, sometimes when he working in the office, he does not know what was happened outside, overwhelmingly more important, sometime he cannot distinguish night or day. It was because the working environment does not have window. Besides, the working area was also too narrow and the air conditioning was also not enough in the office. The observation of our group the poor working environment condition was an unhealthy part. It is because the working environment condition leads to employees feel the work was rough boring and doing aimless work. 2.2.4 Location The IT consultant provided the information that the location also will cause dissatisfaction to an employee. It is because the IT consultant lives in Kulai and every day need to drive car to his work place. Some more, he also had to fetch one of the worker of the company to work, it become a responsible for him. For example, sometimes he has urgent work to do; he had to arrange the transport for the worker, sometime he asks his friend to help. On our group opinion, location can cause dissatisfaction of an employee. It is because the location was causes some cases. For example, the IT consultant has to wake up early every morning in order to catch to work. Moreover, the transportation also was a reason. 2.2.5 Too much overtime and working hour Based on the information given by the IT consultant, too much overtime and working hour given by the company. Normally the working hour for him is 8.30a.m. Until 6.00p.m. But because of his superior want to get more business that is students business, his always had to do overtime until 7.00p.m it is because student back home from school on 6.45p.m. So, by this reason lead him to feel dissatisfaction. The opinion of our group, too much overtime will lead to dissatisfaction for an employee, even though the company will pay extra salary, but money is not everything for human being. For example, the relationship of family cannot measure by money and it is important for every human being. 3.0 Conclusion In conclusion, satisfaction and dissatisfaction of employee is an important part to determine success of the company. If a company within high turnover rate, the employee in the company might not be able to perform well it is because lack of trust and understanding of each other by contraries which is low turnover rate, the company can more easily achieve the goal. So every company or organization must try to meet the satisfaction of every employee in order to get better work. Question 2: What are the remedies an organization can undertake to rectify the dissatisfaction of its employees? 1.0 Introduction In an organization, employees always have satisfaction and dissatisfaction on their job. When dissatisfaction happens it can influence on employee working performance, efficiency and attitude on their work. And it will directly cause to the organization. Dissatisfaction because of the employees is not pleased on the organization, so the employees will feel unsatisfied and not happy with the organization. It will cause loss and not good for the organization. 2.0 Body 2.1 Not be respect and trust Employees need to be respect and trust by the upper management. If not it can let employees feel dissatisfaction with the company. Because that, the company are giving too many task and pressure to them, so they will feel unsatisfied and unhappy on the work. And this will cause the employees leave the company. For overcome this factor, company can organize some activities that employees wish to want. As for what activities should organize, employees should given the chance to voice out their suggestions. Here are some of the activities that suggested by the employees that we have interviewed, which are co-diner or outing with colleagues or company, and family gathering together. They just want to get together with their colleagues or friends, enjoy with them in the absence of work and without pressure. As an upper management, they should always try to accept employees ideas. This is a very good way to resolve the dissatisfaction of employees. This is because employees feel that they are respected by company once their opinions or ideas are accepted by company. 2.2 Lack of skills and knowledge Furthermore, some employees feel that working for the company will not lead to the kind of future they want. This means that, although some employees do not like their own job but are still forced to work on that due to the lack of skills and knowledge. Whats more, employees will feel boring or listless during working if they are not interested with the job that they in. By this, the sales might be drop. Thus, company has to know what their employees needs are in order to rectify the dissatisfaction of employees. Firstly, company should make a better recruitment and selection. As we mentioned that, training is available for employees in this company. Therefore, employees will learn and know more skills and knowledge than previously after they have been trained. For example, an organization can try for a new strategy, which is switching the employees from one section to another section once three months or half year. With good skills, employees can easily switch from one part to another part. By this, they not only will not feel tired or bored to their job, but also interested in their work. The most importance thing is they have put the right resource to the right position or area. In addition, company can give their employees the opportunity for promotion according to their performance. For example, if an employee helped company by increasing sales or solve the problems faced, this particular employee should given an opportunity for promotion. The company should give their employees a chance by offering them position or status together with power. Of course, they should be the one who possess the quality that is needed. 2.3 Company policy Company policy is one of the reasons that lead to dissatisfaction of employees. Moreover, some employees are dissatisfied with their immediate supervisor whom provides a not enough role model as they doing nothing while others are busy and tired in doing job. This can be considered as a serious problem and must be rectified as soon as possible. For example, you ask yourself; will you happy if your immediate supervisor assigned all the work for you and after that, they just sit there and doing nothing? In this case, company should give warning to that particular supervisor. Additionally, company should let them know that its important to let people follow you willingly. You should have the same side with your people if you wish to follow by them willingly. Once people are willing to follow you, this means that dissatisfaction has been resolved. 2.4 Lack of Supportive team Lack of team spirit and level of cooperation among employees is one of the causes of dissatisfaction of employees, which means that they are desire to work together with the others. There might be a situation that a group of friends work in different section. And, they feel that its not very satisfied as they have no chance to work together. Normally, people will enjoy their work if they are work together with friends. In addition, lack of cooperation or team spirit between employees could bring an effect to a company due to miscommunication between employees might happen, and, might lead to some bad things happen. This is because there might not close to each other due to the lack of cooperation. When there is something happen, people will tend to blame each other. To resolve this dissatisfaction, the company has to creating a supportive team environment to support their employees strengths and help them overcome their weaknesses. Further more, the employee will be more teamwork in working with colleague and less conflict happens, it will lead the company become more successful. 2.5 Too much of Overtime and working hour Too much of overtime or working hour too long will also can be dissatisfaction on the employees. This happen because of they had to spend most of time on work and less with their family, and it will let them cannot gather and some more only meet their family member few time in a week, so it will let them be not satisfied. Normally, people are more towards to personal individual interest and they are family oriented. Dissatisfaction of employees can be caused easily because of they do not have much chance to gather with their family, outing with them, or co-diner with them. Therefore, company should let their employees to balance up between their family and work, which is called holistic concern. Show holistic concern to the employees and their family, it would give employees be satisfied with the company and they will more loyalty to the company. 2.6 Poor welfare provide Company welfare is defined as realized that the employee is the most important resource, the company have many beneficial development programs for their employee. Not only salary is important for the employee, the welfare are also very important for them. So, if the company is provided poor welfare for the employee, the employee will be not satisfied and they might transfer to others company. Because of that, the company is not support them for some necessary needs. To solve this problem, the company can provide better welfare to the employee. For example, provide transport, health care, give them to continue their further studies and buy insurance for them. They can be satisfied by these elements because the company are sincerely and show support on them. So, the employees will willingly to stay and continue work in the company. 3.0 Conclusion In conclusion, dissatisfaction is a very serious problem that faced by the employees and it directly caused to the company. The company must be take action to rectify this kind of problem, because employees is the main power working for the company, if they feel unsatisfied with the company, they will leave the company or no mood to work. Therefore, the company must find out the remedies to rectify the dissatisfaction faced by the employees. References Organizational Behavior, Hiriyappa, B, 2009, New Age International, Viewed 20/03/11. Work Values and Organizational Behavior, Stashevsky, Kolowsky Sagie, December 2002, Emerald Group Publishing Ltd, Viewed 20/03/11. Managing Organizational Behavior, Sims, Ronald. R, June 2002, Greenwood Publishing Group, Incorporated, Viewed 21/03/11. http://books.google.com.my/books?id=zb0cItqvLJUCpg=PT315lpg=PT315dq=holistic+concernsource=blots=IoDnL6htIFsig=2m8_eWjEKbTYgjSE72JnJuJgWT0hl=enei=-7qITf6jEMymrAe45K3RDgsa=Xoi=book_resultct=resultresnum=5ved=0CD4Q6AEwBA#v=onepageq=holistic%20concernf=false, Viewed 22/03/11. http://www.techrepublic.com/article/creating-supportive-engaging-work-environment-helps-fight-employee-burnout/5035231, Viewed 22/03/11. Bibliography Organizational Behavior, Hiriyappa, B, 2009, New Age International, Viewed 20/03/11. Work Values and Organizational Behavior, Stashevsky, Kolowsky Sagie, December 2002, Emerald Group Publishing Ltd, Viewed 20/03/11. Managing Organizational Behavior, Sims, Ronald. R, June 2002, Greenwood Publishing Group, Incorporated, Viewed 21/03/11. http://books.google.com.my/books?id=zb0cItqvLJUCpg=PT315lpg=PT315dq=holistic+concernsource=blots=IoDnL6htIFsig=2m8_eWjEKbTYgjSE72JnJuJgWT0hl=enei=-7qITf6jEMymrAe45K3RDgsa=Xoi=book_resultct=resultresnum=5ved=0CD4Q6AEwBA#v=onepageq=holistic%20concernf=false, Viewed 22/03/11. http://www.techrepublic.com/article/creating-supportive-engaging-work-environment-helps-fight-employee-burnout/5035231, Viewed 22/03/11.

Comparing Incidents in the Life of a Slave Girl and Our Time Essay

Soul Writing in Incidents in the Life of a Slave Girl and Our Time      Ã‚  Ã‚  Real writing, soul writing is dangerous; there is an intrinsic, gut-churning element of risk within the process of telling the truth, a risk that yields an adrenaline rush that parallels skydiving and skinny-dipping. The thrill of one's own truth displayed nakedly in little black letters on a white page is scary and beautiful, both chaining and freeing. The issue for authors, like skydivers, is that after they jump out of the plane (start writing) the fears don't disappear. The diver-author asks herself, "Should I really be doing this... What if my parachute doesn't work... What if I'm misunderstood?" Harriet Jacobs and John Edgar Wideman undergo this free-fall, these fears. In the telling of their stories, Incidents in the Life of a Slave Girl (Jacobs) and Our Time (Wideman), each author is self-conscious. Both authors tell about a minority in their stories; Jacobs speaks of the female slave and Wideman speaks of the African-American gangster. Because they tell the story of a minority to a majority, they can't afford to be misunderstood. They also can't afford to write solely in metaphors because they not only must prove their competence through reserved analysis but also must appeal to the hearts and minds of their audience.    The authors must bring middle class white readers as close to the slave plantation or the Ghetto or the prison cell as possible. For this reason, both authors refer to the reader with questions. This rhetorical device forces the reader to place herself in the situation of the main character. For example, when discussing the abuse she took from her master, Dr. flint, Jacobs asks, "But where could I turn for protection?"(47... ...nd unresolved, not because the authors are incompetent, but because the issues that they write about don't have resolutions. The readers are left with the same frustration as the authors. Past can't be erased, roles can't be traded, and sympathy can't be transformed into empathy. But the sheer act of writing and publishing their stories is a resolution. While to jump off the plane is terrifying, and wind stings the face as one falls, once on the ground the writer can find resolution purely in the explanation itself, even if it ends unresolved.    Works Cited Jacobs, Harriet.   "Incidents in the Life of a Slave Girl."   The Classic Slave Narratives.   Ed. Henry Louis Gates, Jr.   New York: Mentor, 1987. Wideman, John Edgar. "Our Time" excerpted in Ways of Reading (4th edition), David Bartholomae and Anthony Petrosky, eds. (Boston: Bedford Books, 1996).

Columbia Coffee Study Juan Valdez

1. Procafecol S. A. Basic information 1. 1. Development and History CH2. Participants in international business – Say if Procafecol is Multinational enterprise (MNE), Small and medium-sized enterprise, or the born global firm CH1. Why Colombia trade coffee? Theories advantages, etc. Coffee was introduced in Colombia in the late 1700s and the first commercial production began in the early 1800s. Despite these early developments, the consolidation of coffee as a Colombian export did not come about until the second half of the 19th century.The great expansion that the world economy underwent at that time allowed Colombian landowners to find attractive opportunities in international markets. Little by little, the United States became the most important consumer of coffee in the world, while Germany and France became the most important markets in Europe. In 1927 the National Federation of Coffee Growers of Colombia (FNC) was created to help the Colombian coffee growers on structuri ng a very traditional and atomized sector.In 1959, during a crisis that came about due to instability of the coffee trading price, the FNC decided to work with Doyle Bernback, an advertising agency (ex DDB) with the goal of building a strong symbol, highly identi? able, that would allow them to promote the speci? cities of the Colombian Coffee and sell the production at a higher price than the current market price. Presently, Colombia is the second largest coffee producer in the world (after Brazil). It accounts for almost 12% of the world’s total production. Coffee accounts for 8% of Colombia’s GDP.A personi? ed brand since its creation Following the advice of the advertising agency, Juan Valdez was personified since its creation. He would be the symbol of a Colombian coffee grower worldwide. A mere six months after the launch of the campaign, 87% of the American people associated Juan Valdez with Colombian coffee. In 1961, Juan Valdez was launched on the European mar ket with similar success. Since then, a limited number of actors have personi? ed the emblematic coffee grower focused on protecting the traditions that make his coffee the â€Å"best in the world†.Between 1959 and 2000 more than 750 million dollars were allocated to develop the image of Juan Valdez and to promote the Colombian coffee. Transformation into a commercial icon After a particularly dif? cult political and social period it was really important for the FNC to help the Colombian coffee growers in both economic and social aspects. Procafecol SA was created in 2002 by Fedecafe Federacion Nacional de Cafeteros de Colombia, being the major shareholder along with Colombian coffee growers which own 13,000 shares.Since 2004, the company has been fully responsible for the operation of Juan Valdez ® stores in the country and in 2006 began the distribution of packaged coffee in retail and horeca (hotels, restaurants, catering) channels. Juan Valdez is also offered to passeng ers of Avianca, the most important airline in Colombia. In a coffee market where prices and margins are really low, a diversi? cation strategy is indeed really pertinent considering the gross margins of gourmet coffee houses (Starbucks, Colombus Cafe†¦ and even more if we consider its direct relation with coffee growers as a strong competitive advantage. Positioned as Gourmet Since the beginning of the project it was made clear that the Tiendas Juan Valdez ® are a chain of coffee houses focused on selling coffee products to the consumers. These coffee houses were created to be a part of the coffee supply-chain and to strengthen the awareness of the Colombian coffee. This would gradually increase the incomes of Colombian coffee growers, historical mission of the FNC.Since their launch, the Tiendas Juan Valdez ® was designed to reach the up-market, with an ambiance mixing the Starbucks standards and the touch of a Lounge coffee shop of Barcelona. The warm colors symbolize Sou th American tradition, however they also exhibit luxury and a calm atmosphere. The ? rst Tiendas outlets were opened near business centers, high-end malls and trendy sectors of the cities. Since its creation, this ambitious project based its expansion on a 3 step strategy: 1. Colombian Pilot (2003-2006) 2. International Pilot (2004-2007) 3.International Development (2006 -†¦) In 2003, year that the project was launched, 10 coffee houses were opened in Colombia. Since 2004, this international expansion made possible the creation of 10 coffee houses in the USA (Washington, New York, Seattle, Philadelphia) and 2 in Spain (Madrid) 3/ Strengthening the brand image and the commercial development Renewal of the icon In order to sustain the international development of the project it was considered as important to renew the image of the Juan Valdez person, taking care of preserving its historical values.Since 1994, according to the recommendations of the DDB agency, a new advertising c ampaign was created to conquer the youth segment. Juan Valdez was acting in different TV commercials and Out Of Home formats where his codes (hat, poncho, moustache) were shown in extreme situations (sur? ng, snowboarding, hang-gliding†¦), with the strong presence of the historical logo, seal of authenticity and quality for the consumer.This innovative mix had enormous success in the USA and was awarded in 2005, during the New York AdWeek, it was named as top icon of the year in the USA, even before Ronald McDonald or the Nike Swoosh. Diversifying to fashion Propelled by the commercial success of the Tiendas Juan Valdez ®, Procafecol decided to develop a line of alternative products around the authentic image of Juan Valdez. From coffee mugs to umbrellas, more than 50 products were created and sold to consumers. In 2006, the ? rst clothing collection based on the historical icon was launched.In trendy neighborhoods of Bogota you may ? nd executives with a Juan Valdez jacket o r women with the latest model of a leather handbag. Gaining the European market When considering the conquest of the European market, the FNC did a thorough analysis of the consumption trends. Two ? gures impacted the directors of the Federation: European consumers are willing to pay 10% more for a product with a European Label and 73. 9% of them consider it as a quality seal. In September 2007, after 33 months of legal procedure, Colombian coffee became the ? st non-European product to obtain the PGI European Label (Protected Geographical Indication). Juan Valdez could now develop its commercial strategy and think of opening new coffee houses. Two were just created in Madrid while Paris and Moscow are now on the list of the international expansion plan of the Colombian Federation. By the end of 2007, the FNC and Procafecol were running more than 100 coffee houses in Colombia, 10 in the USA and 2 in Europe. They are now launching a new coffee house per month and want to make 2008 th e year of their European expansion. 1. 2. Juan Valdez BrandDescribe who Juan Valdez, what the brand represents, is and general details about it. Principal characteristic of the brand, why it is known, importance and recognition of Colombian coffee 1. 3. Strength of identity: Colombian Coffee To understand the influence of GI among Colombia the following four elements represent its national advantage in coffee industry. Factor conditions Due to the uniqueness of topographical factors and two rainfall seasons creates strongly national advantages. 6. 4% of total area of Colombia is cultivation zones, and 12% of coffee production area producing â€Å"GI coffee†.It provides 11 to 12 million production possibility per year. In addition, in 2010, there were 990 airports with 196 thousand air transport carriers, 6 ports and terminals with 2 million port container traffic, 874 km railway routes, 141,374 km roadways (CIA 2010 and The World Bank 2010). 18% of total 22. 5 million labour force involving agriculture, there have been an increasing number of producers after joining GI (Figure1) (Gomez, 2007) as well as foreign direct investment with 6. 7 billion in 2010 (The World Bank 2010). Demand conditionsThe demand of domestic market is one of important forces for development of industry. Compared to other countries, Colombia had lower needs of domestic market, which has low per capita consumption with 2. 8 kg only 5% of total national coffee production ( Benni, N. E. and Reviron, S. 2009). The domestic consumption did not increase even joining GI system, maintained at 1,400 thousands bags from 2007 to 2010 (Figure 2). Related and supporting industries In this factor, Colombian coffee industry has lower related and supporting industries.These industries and processes are mostly run by family or small businesses, due to the relatively simple methods and low investments needed. Firm strategy, structure and rivalry As one of well know coffee producer, Colombia has su ccessfully increased its competitiveness via sophisticated marketing strategies of the FNC. It applies trademark and certification mark to protect Colombian coffee. Since registered GI it has increased consumer’s awareness and creates better advantage against other competitors

Free Essays on To His Coy Mistress

At first glance, Andrew Marvell’s poem â€Å"To His Coy Mistress† is a fairly typical carpe diem poem, in which the speaker tells his beloved that they should â€Å"seize the day† and have sex now instead of waiting until they are married (Meyer 728). In today’s world, the speaker’s speech may seem sexist in its attitude toward women and irresponsible in its attitude toward the coy mistress; however the speaker does not explain how he would seize the day if the woman became pregnant. Still, if we look beyond the limited perspective of the speaker himself, we can see that Marvell is making a statement. He implies how all of us, regardless of gender or involvement in relationships, should savor the pleasures of the moment. The mistress would like to postpone sex, at least until she and the speaker are married; however, the speaker wants to consummate their physical relationship now. Each viewpoint has its reasons, and certainly the woman in the poem would stand to lose sensibly from premarital sex. Marvell, however, is not suggesting that unrestrained lust is preferable to moral or ethical restraint; sex is only the subject matter, not the theme of the poem. In my opinion, Marvell’s actual point here is that we should savor the unique experiences of each present moment. To convey this theme, the poet uses irregularities of rhyme, rhythm, and meter to undermine the mathematically neat but artificial patterns of the poem. Although the rhyme scheme of the poem follows a simple couplet pattern (AA, BB, and so on), two couplets use irregular rhyme, not only to vary the monotonous pattern but also to reinforce the poem’s theme (Meyer 878). Lines 23 and 24 use the approximate rhyme â€Å"lie/eternity† while lines 27 and 28 repeat this irregularity with â€Å"try/virginity.†(Meyer 835). The first couplet suggests that the future that lies before us is in no way desirable: â€Å"deserts of vast eternity† imply a threatening rather... Free Essays on To His Coy Mistress Free Essays on To His Coy Mistress At first glance, Andrew Marvell’s poem â€Å"To His Coy Mistress† is a fairly typical carpe diem poem, in which the speaker tells his beloved that they should â€Å"seize the day† and have sex now instead of waiting until they are married (Meyer 728). In today’s world, the speaker’s speech may seem sexist in its attitude toward women and irresponsible in its attitude toward the coy mistress; however the speaker does not explain how he would seize the day if the woman became pregnant. Still, if we look beyond the limited perspective of the speaker himself, we can see that Marvell is making a statement. He implies how all of us, regardless of gender or involvement in relationships, should savor the pleasures of the moment. The mistress would like to postpone sex, at least until she and the speaker are married; however, the speaker wants to consummate their physical relationship now. Each viewpoint has its reasons, and certainly the woman in the poem would stand to lose sensibly from premarital sex. Marvell, however, is not suggesting that unrestrained lust is preferable to moral or ethical restraint; sex is only the subject matter, not the theme of the poem. In my opinion, Marvell’s actual point here is that we should savor the unique experiences of each present moment. To convey this theme, the poet uses irregularities of rhyme, rhythm, and meter to undermine the mathematically neat but artificial patterns of the poem. Although the rhyme scheme of the poem follows a simple couplet pattern (AA, BB, and so on), two couplets use irregular rhyme, not only to vary the monotonous pattern but also to reinforce the poem’s theme (Meyer 878). Lines 23 and 24 use the approximate rhyme â€Å"lie/eternity† while lines 27 and 28 repeat this irregularity with â€Å"try/virginity.†(Meyer 835). The first couplet suggests that the future that lies before us is in no way desirable: â€Å"deserts of vast eternity† imply a threatening rather... Free Essays on To His Coy Mistress To His Coy Mistress Before paraphrasing the poem itself, I must first start with the title. The speaker is telling of his unending love to his â€Å"coy mistress.† But at the time this poem was written, in the late 17th century, a mistress was not the lover of a married man. Instead, it refers to a woman who is loved and courted. Coy is defined as shy and modest. The speaker is telling his coy mistress that if there were enough time in the world, her shyness would be no crime because time would not be a factor. They could sit down and pass the days just loving each other. He (the speaker) would sit by the river Indian Ganges, and write love songs about her. He would love her for eternity, and she could always refuse him, because without time as a factor, there would be no rush. His love for her would grow slowly, slower than empires grow. He would praise her eyes for a hundred years, and praise each breast for two hundred years. He would spend thirty thousand years praising the rest o f her body; he would dedicate an entire age to each part of her. Saving the best for last, he would spend an age talking of her heart. He loves her so much that she deserves all this praise, and he cannot imagine loving her any less than he does; he cannot imagine giving her any less praise than she deserves. But this is not possible, because he knows that time is short; our lives are short indeed compared to the time it would take him to properly praise her. Because life is so short, because â€Å"Time’s winged chariot hurr[ies] near† (line 22) she would be dead long before he got done praising her. She would no longer be beautiful, and she would not hear his songs of love, because she would be dead, buried underground. Before he could take her virginity, the worms would eat her. Her honor would turn to dust as she decomposes, just as his lust would turn to ash, because they will both be dead. There is humor in the statement â€Å"Th... Free Essays on To His Coy Mistress Poetry Essay â€Å"To His Coy Mistress† a poem written by Andrew Marvell is one of the most famous carpe diem poems ever written. Carpe diem means to seize the day. Marvell’s poem is about a young man trying to persuade his mistress to have sex with him. The young man is using a tripartite form of an argument, using figurative language to try and persuade his mistress to have sex with him. The young man’s argument is divided into three stanzas of the poem. In the first stanza, the young man is using figurative language to let his mistress know how much he would love her if he had a lot of time. Next, in the second stanza the young man is using figurative language to tell his mistress that time is running out and what will happen when it does. Lastly, in the third stanza the young man uses figurative language to tell his mistress now would be a good time to have sex. The figurative language used in each stanza, comes together to form the carpe diem theme. In the first stanza of the poem the young man says,† Had we but world enough and time this coyness, lady, were no crime†(1-2). He is stating that if the two had all the time in the world that he would not mind his mistress acting reluctant. The young man is saying if they had the time,† My vegetable love should grow vaster than empires, and more slow.†(11-12). The young man is stating that his flourishing love for his mistress would grow larger than empires but a lot slower, if they had the time. If he had,† World enough and time†(1), â€Å" An hundred years should go to thine eyes, on thy forehead gaze, two hundred to adore each breast, but thirty thousand to the rest. An age at least to every part†(13-17). The young man is letting his mistress know he would spend countless years on each part of her body, if they had the time. The young man is pointing out what he would do if he had a lot of time, by using figurative language. This part of the argument i... Free Essays on To His Coy Mistress Love spans horizons, but empires span centuries. In Andrew Marvell’s â€Å"To His Coy Mistress†, the speaker uses the fourteenth century poetic mode of patriarchal convention to emphasis the themes of insult and irrationality. The themes are communicated through various forms of figurative language, different types of poetic form, and subconscious propaganda that is emitted from the carpe diem tradition. Further observations into the speaker’s method of courtship reveals attributes of manipulative behavior. Love spans horizons, but empires span centuries. In Andrew Marvell’s â€Å"To His Coy Mistress†, the speaker uses the fourteenth century poetic mode of patriarchal convention to emphasis the themes of insult and irrationality. The themes are communicated through various forms of figurative language, different types of poetic form, and subconscious propaganda that is emitted from the carpe diem tradition. Further observations into the speaker’s method of courtship reveals attributes of manipulative behavior. The speaker’s verbal artistry is a compelling drama that envisions no shame, showing how can a man fill a woman’s heart with empty promises and concepts and still walk proudly â€Å"through the iron gates of life† (line 44). The speaker’s intentions are obvious to the reader; sex today and love tomorrow. Various forms of figurative language such as allegories, similes, symbolism, and metaphors represent the intentions of the speaker. Allegorical images of walking by â€Å"the Indian Ganges’ side† (5) while waiting â€Å"two hundred years to adore each breast† (15) are logically impossible considering the time period’s difficulty with travel and health. The use of simile contradicts the speakers own concept of forever lasting love when he offers his lady to act â€Å"like amorous birds of prey† (38) and act upon primal instincts, which is suggestive of participating in savage lust. What...

Rembrandt Harmenszoon van Rijn essays

Rembrandt Harmenszoon van Rijn essays Rembrandt Harmenszoon van Rijn is known as one of the most influential painters of his time because of his original style of painting. Though he faced many tragedies in his life, he managed to create some of the most exquisite works of his era. He is known for incredible use of chiaroscuro in his works. His pieces also contain a subtle darkness that manages to captivate the human soul. Rembrandt's life, believe it or not, was not one to be desired. He was born on July 15, 1606, in Leiden. His father was a poor miller. Though they did not have much, they made sure that their son would get a good education, so they sent him to the Latin School. He attended there until he turned fourteen, when he decided to go to Leiden University. After a short stay there, he left to pursue his study of art. He first studied with Jacob van Swanenburch, and later with Pieter Lastman, a famous historical painter, in Amsterdam. It took only six months for Rembrandt to master the arts from Lastman, and he then returned to Leiden. Though he was only twenty- two years old, he began to receive his own pupils. Rembrandt was an accomplished student of the arts, which enabled him to achieve so much at a young age. In 1631, Rembrandt moved to Amsterdam where he was married to Saskia van Uylenburgh in 1634. She was related to a wealthy art dealer, which helped Rembrandt's career tremendously. By 1641, Saskia had given birth to four children, but only one, Titus, had survived. Unfortunately, the year after that, she passed away. Saskia's death marked a decline in events in Rembrandt's life. Though he re-married in 1649 to Hendrickje Stoffels, he was forced to declare bankruptcy in 1656. Though this was a low point in his life, Rembrandt managed to create some of his best works, such as The Jewish Bride, Jacob Blessing the Sons of Joseph, and Bathsheba. Near the end of his life, Rembrandt was visited by death, but this time it took his wife a...

Financial Analysis for Managers Essay Example | Topics and Well Written Essays - 500 words

Financial Analysis for Managers - Essay Example Thus, companies often pay dividends in order to attract potential investors, retain current ones who are more sensitive to cash inflows from investment and indicate their strong financial muscle. In various studies, it has been apparent that declaration and payment of dividends bid up the price of the company's stock making the payment. Payment of dividends which is coupled by capital gains truly maximize the wealth of stockholders. Even if Microsoft is recognized because of its financial strength, the company can opt not to issue dividends. It should be noted that most investors are very much interested in acquiring ownership of this company because of its financial viability and brand equity. The continuous appreciation of its share in the market can suffice and dividends are not really necessary to complement this. It should also be noted that the business organization will only be shedding out million dollar funds which it can use to finance its R&D and provide more value to its stockholders. However, one of the detrimental effects of not issuing dividends will be the reaction of stockholders who feel more secure with steady cash inflow from their investments. It should be noted that the company can also undergo lawsuits for not paying its owners amidst its strong financial position. The tax treatment for dividends and capital gains often becomes a consideration of a business organization in its choice of dividend policy. In the United States, there has been a heated debate on the taxation of dividends. As both business organizations and investors receiving the dividend are taxed, double taxation together with the high tax rates has discouraged issuance of dividends. For example business organizations which report a pre-tax profit of $100 will be required to pay corporate tax of $35. The remaining $65 will also be taxed if the company will declare all of this as cash dividends.  Ã‚  

Internal audit and corporate governance Essay Example | Topics and Well Written Essays - 2500 words

Internal audit and corporate governance - Essay Example Although internal auditors are characteristically accountants, this activity can also be carried out by other qualified experts who are knowledgeable with the company's functions as well the necessary regulatory requirements. (Friedberg, 2004) The span of internal auditing in an organization is expansive and it may engage internal control issues such as the effectiveness and efficiency of business processes, the consistency of financial reporting, preventing and inspecting fraud, protecting resources and other important assets, and observance with the laws and organizational strategies. (Friedberg, 2004) Internal auditing repeatedly requires measuring observance with the businesses' policies and procedures. Nevertheless, internal auditors are not accountable for the implementation of business activities; they give advice to the senior management on the subject of how to better accomplish their responsibilities. Management is responsible for internal control. (Friedberg, 2004) Management sets up the course of action and designs processes to facilitate the organization in achieving particular objectives in each particular field. Internal auditors perform audits to evaluate whether the policies and processes designed are operating effectively and provide recommendations for improvement. (Friedberg, 2004) To execute their responsibility efficiently, internal auditors have need of self-rule from management, to facilitate open and clear assessment of organizational activities and personnel. Although, internal auditors are part of company management and are paid by the company, but the most important client of internal audit activity is the body charged with supervision of management's actions. (Friedberg, 2004) Internal auditors may also help businesses' commence and retain Enterprise Risk Management processes. The Internal auditors also play an imperative task in facilitating businesses' to carry out a top-down risk assessment. In these concluding two fields, internal auditors usually are part of the project team in an advisory position. Based on a risk evaluation of the business, the internal auditors, and the senior management determines where to concentrate the internal auditing uphill struggle. (Rezaee, 2002) Internal auditing activity is normally carried out as solitary or as more distinct projects. A characteristic internal audit plan comprises of the subsequent measures. First and fore mostly, it begins with establishing and sharing the degree and purpose for the audit to appropriate management. This is followed by developing an understanding of the business division in evaluation. This encompasses objectives and significant operation types, it involves analysis of credentials and dialogues; flowcharts and accounts may be created if necessary. (Rezaee, 2002) Then the identified control measures are used to make certain that each crucial business transaction is correctly controlled and scrutinized. After that, the internal auditors work out and execute a risk-based sampling and examining approach to find out whether the a good number of important controls are working